The color palette was determined based on the common color of petunias, which is purple. To convey a sense of brutalism and masculinity, I selected a square geometric sans-serif font, which evokes feelings of stability, persistence, and strength. Combining two elements with such contrasting vibes into one logo was not an easy task, so I'm eager to hear your feedback on the final result.įirstly, I focused on associations related to the construction industry, as this is the area of BETUNIJA's expertise. The name of the building material storage was created by combining the word 'beton,' which stands for concrete, with the petunia flower, known as 'petunija' in some Balkan languages. Building material storage - BETUNIJA (Karina)
